Identity Design

Below is the one of several projects from the Graphic Design class I have been taking this semester. The project was to create an identity, for which I was assigned an imaginary Enhanced Water company. I was to make a logo, label design, packaging design, and design for a truck.  Below are some samples from the project. I came up with "Fit Water," the name is modeled off of the brand's competition such as "Vitamin Water" and "Life Water," but I has hoping to create a healthy tone for the brand. One alteration that I would make is to have the white of the label descending, gradually become either translucent or blend into the pink color at the bottom (while removing the pink band on the top).